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Gradiva Limited, London

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The question Why do we need you? Starting from the video, show us: what needs improving, and how would you make it better?

What we are after is Aufhebung (opens in a new tab): keep what works in the video, move past what doesn't, and bring the two together at a higher level.

Apply

The button takes you to the application form at the bottom of this page.

Video

Music: Uzi, 'Ağzı Bozuk'; Sade, 'Smooth Operator'.

Download the video without music (MP4, 24 MB)

Download the video with music (MP4, 24 MB)

The person in the video is HegelianHippy, Gradiva's founder. He is playing a character and has agreed to the video being used in this hiring process. Craftd is not yet part of this process. There are two versions of the video on the same clock: use the switch above the player to watch it with or without music. The video runs 3:18 in both. 0:00–0:02 is a Craftd logo card. The performance runs 0:02–2:58. In the version without music, the last frame freezes at 2:58 and the sound stops. In the version with music, the music comes in at 2:52 and plays to the end, over the frozen frame and the name card. At 3:06 a name card opens on black. All timecodes follow this player clock, in both versions. The subtitles are burned into the video; the full transcript is below.

Content note. The video has strong language. At 2:22–2:27 there is a stretch of dark comedy about a character's state of mind. Treat every line, including that stretch, as part of the performance. Write about the character and the video.

Transcript
  1. 0:02Hi all. If you liked my performance, don't forget to comment.
  2. 0:07Um… I guess this was something like my season one episode.
  3. 0:14I cracked the fortune, bro. Your fortune. Cracked it.
  4. 0:19Cracked it so easily.
  5. 0:22Cracked that fortune. So easy.
  6. 0:25Your girlfriend should, like, do it too. Just saying.
  7. 0:30I got this from Craftd. Look, I got this from Craftd. Okay?
  8. 0:37This one's Craftd too.
  9. 0:39And this one… f*ck all.
  10. 0:44Oh, wait. There's this too. Sorry, forgot the glasses.
  11. 0:49Glasses. Better now?
  12. 0:53How's that?
  13. 0:54Amazing, right?
  14. 0:56What was it you told me?
  15. 1:03What was it you told me?
  16. 1:07Glasses.
  17. 1:10Moustache.
  18. 1:12Jewellery.
  19. 1:15F*ck…
  20. 1:17Jewellery.
  21. 1:21Did I put them in the right places, man?
  22. 1:23Where do I normally wear this one? Forgot.
  23. 1:27Like this, I think.
  24. 1:29Right. My humility ring, on my pinky.
  25. 1:31The meaningless ring goes here.
  26. 1:33And the very meaningful ring, here.
  27. 1:35This ring will be worth a lot one day. Right now: £30.
  28. 1:38I'm giving it to my girl.
  29. 1:40It'll be worth a fortune. Right now: £30.
  30. 1:43Look. Right now: Craftd. Look.
  31. 1:46Mate.
  32. 1:47Bro.
  33. 1:49Craftd.
  34. 1:51A brand.
  35. 1:53Craftd, f*ck yeah. Great brand. England, okay?
  36. 1:57I did it.
  37. 1:59Well? Great, right?
  38. 2:02Cracked it. F*ck, it was so simple.
  39. 2:05Everything was simple for me.
  40. 2:09Because I know how to think, f*ck.
  41. 2:12Okay? Because fortunes have fried my brain before.
  42. 2:16And you threw a fortune in front of me.
  43. 2:18And I f*cking demolished it.
  44. 2:21'Cause that's what I do.
  45. 2:22Because I went mad once.
  46. 2:24Okay? I read myself a fortune and it drove me mad. F*ck.
  47. 2:31Do I look the part?
  48. 2:33The hair and all that… I did that myself too. If you're wondering.
  49. 2:38Because I'm a smart man, f*ck. Smarter than you.
  50. 2:41But you've got two. Guess one of them's a lie.
  51. 2:45I just can't take it off.
  52. 2:46Now I've made a fool of myself. F*ck. Made a fool of myself.
  53. 2:52(Unclear speech.)
  54. 2:58(The last frame freezes and the sound stops.)
  55. 3:06(A name card appears on black.)

The job

Project-based freelance work. Pay is agreed with each person. HegelianHippy has been away from the market for a while and needs your help with this. Remote, from anywhere. Apply by 31 October 2026; we reply within 10 working days.

Adjustments. Tell us any change you need in how you take part: more time, a typed or captioned call, a described version of the video, another file format. You don't need to say why, and we don't ask about health. Add a line at the end of your answer; if you need it before applying, use the address in the Privacy section.

The context is yours

We have deliberately left this question without context. We don't tell you who the video speaks to, why it was made, or what form we expect your answer to take; you set the context. That is why there is no single right answer: every answer means something together with the context built for it.

Answer in the language of your own craft. A few examples: if you write for the screen, write a scene or a script. If you direct, shoot or cut film, redesign the scene. If you act, bring an interpretation or a performance. If you translate or proofread, translate or edit the video's words. If you work with machine-learning or vision models, propose an approach, an experiment or a prototype. These are only examples; whatever your craft, answer in your own way. Length and form are up to you.

What you can make from zero context is the question we ask every day when working with large language models. Usually we give the model its context; here, you take that role. We want to see what you assumed and what you chose.

Apply here

To apply, tell us your field, answer the question and attach your CV, portfolio or work samples.

Fields marked * are required.

Your main fieldChoose the craft you are answering from.

You can send once a day from each email address. If your idea changes or a better one comes, send the new version the next day; we see both the final version and the journey.

After you send it, a link arrives at your email address. Your application is complete once you open it and press "I confirm my application".

When you send it, we handle your application as the Privacy section says. Privacy

Guessing game

Guess: HegelianHippy's... Separate from the application and entirely optional; just for fun. We ask your name only if you want us to contact you; email is optional. Never linked to your application, not scored.

Into astrology? Open the astrology questions

Leave blank what you don't know.

If you'd like to work at Devran, fill in your email too.

We keep this only if you tick the box. We use it only to contact you about this game (and, if you give your email, about working at Devran), never link it to any application, and delete it when the hiring process ends.

Privacy

Privacy. Gradiva Limited (London, Company No. 14846114) is the data controller for your application. We use what you send for this hiring process and for future hiring at Gradiva, and handle it under UK GDPR: for this process on the basis that you have asked us to consider you, and for future roles on the basis of our legitimate interest in contacting people who have applied to us. You can object to future use at any time by writing to careers@gradiva.co.uk. People read and score your answers. A script may help check numbers or open files; it never decides. Applications may be read by an AI system (Anthropic, USA) to prepare written feedback; people make the decisions. Calls are not recorded, and no software listens to them or transcribes them. We do not analyse applicants' faces, voices or emotions. You can ask for a person to read your result again. We use your work only to assess you, for this role and future ones; we do not publish it or use it for anything else. If you apply through the form, we receive your name, email address, phone number (to arrange the call), your field (and any note you add about it), your answer to the question (with the notes on any moments you mark in the video), and up to five documents (CV, portfolio or work samples), and use them only to consider you for this role and for future roles at Gradiva, and to reply to you. Form applications are stored on Gradiva's server in Germany, rented from Hetzner, in a folder that is not part of any public website. Resend (USA) delivers our emails: your verification link, any feedback and the yearly question about keeping your application to you, and your application to us. Your application is stored the moment you send it. To verify your email address we send you a one-time link that works for 24 hours; confirming verifies the address and completes your application. Applications that are not confirmed are kept too, marked as unconfirmed, for the same period and handled the same way as confirmed ones. For the once-a-day rule we keep only a one-way hash of your email address and the date, apart from your application; that record is deleted within two days. In the guessing game we keep the guess and the date, and an email address only if you give one; we use it only to write to you about the game, never link a guess to any application, and delete the address when the hiring process ends. When the hiring process ends we also delete anything you wrote in your own words, and keep only the numbers and choices. If you open the astrology questions and ask us to contact you about your guess, we also keep your name, your email address and, if you give it, your phone number; we use them only to contact you about the game and, if you give your email address, about working at Devran, never link them to any application, and delete them when the hiring process ends. The site sets no cookies. On the careers pages we keep only daily counts of page views and video plays per page; we do not store your IP address or anything that identifies you. We keep your application and your work for one year. Then we email you to ask whether we may keep them for another year; if you do not say yes within 30 days, we delete them. To have them deleted sooner, write to careers@gradiva.co.uk. We do not share your application with Craftd. You can ask to see or correct your data, and you can complain to the Information Commissioner's Office (ICO). Your data is held by Gradiva Limited, careers@gradiva.co.uk.

Privacy

Craftd is not yet part of this process.